AAA Master Barista's Always Sign Their Coffee.

I’ve been a sound engineer for as long as I can remember. I’ve taken it for granted just how powerful doing a good job can be.

It’s taken me hours and hours of doing the same thing to become a master craftsman of sound. I’ve become a bit of a perfectionist.

The sound is so well developed now that it’s become a kind of signature of mine; you’ll recognise my sound if you hear it.

Now, at AAA, we make coffee, and it's good—very good.

Which got me thinking: is our coffee good enough to sign? That signature—a sign of true care and attention, real passion for doing one thing well. The best coffee.

You’ll see a lot of posts on social media showing “latte art,” but making a perfect latte, flat white, or cappuccino takes time to learn—a lot of time and practice.

It’s a 9-part process, from grinding the beans to steaming the milk to pouring, and every part of the process has to be perfect.

Perfect enough for the AAA Master Barista to sign the cup you’ll get your coffee in.

They’ll sign the cup on the bottom, the place most people will never look—but we will know, and you’ll know too.

I think we’ll be in good company. At Steinway & Sons, the piano craftsmen often leave signatures on the soundboards, even though no one can ever see them. Steinway & Sons believed the sound engineers were artists, and therefore, all artists sign their work.

Even if you can’t see the bottom of a cup, when you've finished your drink, you might want to know who made it—and tell someone.

Come and grab a AAA coffee.

Some of the art below.